Alderwick
Sporting House Brand System
A heritage-led identity for a sporting house entering its next hundred years.
A century of sporting tradition, redrawn for the next hundred.
(The Next Hundred)
Alderwick is built around a simple idea: heritage should be carried forward, not preserved in place. The identity draws from generations of sporting culture, ritual and camaraderie, reshaping those codes into a contemporary house made for what comes next.
(A Sporting House)
A reworked crest, confident typography and a rich, understated palette create a system that moves naturally across sport, apparel, equipment, print and clubhouse culture. Familiar traditions are treated with restraint and character, giving Alderwick a world that feels established without ever feeling stuck in the past.
